.png)
How do we collect audience data around each and every SmartImpress partnering business store
Step 1:
Profiling the business store
-
Every business store owner running a SmartImpress display will have location information with geocode (latitude and longitude).
-
We do profile the business based on the location information.
Step 2:
Mobile, wearable device and demographic data collection
-
Our system passively collects data from mobile phones and wearable devices around the business store display.
-
MAC Address.
-
System OS Details.
-
-
Our system collects demographic information (age range, gender, expressions) from the audience around the display using AI based cameras.
-
Age Range.
-
Gender.
-
Facial Expression.
-
Step3:
Data Analytics
-
The collected data is anonymized in the back end big data processors.
-
The data is analyzed for finding key characteristics. Some examples are:
-
To identify popular business stores based on the number of audiences.
-
To identify shopping behaviors of people in general.
-
To identify the interests of the audience in general.
-
To find out the average time spent by an individual in a store.
-
To find what ads are more attractive to the audience in general.
-
Time series analytics on individual’s shopping behavior daily, weekly and monthly.
-
We provide a data analytics dashboard for the store owners and advertisers to see the performance of their store and ads.